Empowering Innovation,
Driving Impact
Commercialisation Strategy, Collaboration and Leadership
CommercialWise is a commercialisation consultancy & advisory founded by David Liesegang, a purpose, values and collaboration driven CEO with experience in paving commercialisation pathways for research & innovation.
CommercialWise Mission
To maximise the impact of scientific research and technology innovations with scalable go-to-market pathways and global commercialisation partnerships.
Our Approach
Validate the real business need, market and value for transformative technologies
Devise and deploy scalable go-to-market models and commercialisation plans
Negotiate and secure aligned IPR licensing, collaboration and venture agreements
Mentor innovators and nurture leadership of commercialisation ventures
Expertise
David Liesegang: Founder & Managing Director
With a successful hands-on executive career in the commercialisation of leading agriscience research and agritech innovation, David is an expert in:
- Identifying and securing successful novel commercialisation pathways for transformative research & innovation that deliver meaningful economic, environmental and societal benefits
- Negotiating and securing global commercialisation partnerships and impactful collaboration agreements
- Forming, leading and empowering teams of extraordinarily talented people to achieve extraordinary results.
Competencies:
- Values, vision & team based leadership of commercialisation entities
- Distilling and marketing UVPs for complex scientific innovations
- Commercialisation opportunity evaluation by UVP & MVP validation
- Strategic plans, commercialisation plans, collaboration agreements
- Targeted investment proposals and innovation pitches
- Proto-venture contract terms and equity structuring guidance
- Early-Stage Investment Company contract negotiation
- Specialist in commercialisation of agriscience research & innovation.
CommercialWise Services
CommercialWise offers expert commercialisation advisory services for innovators, spinouts, startups, scaleups and commercialisation entities, including:
- Market Validation Studies – Business need and UVP truth-testing
- Commercialisation Plans – Informed, scalable go-to-market strategy
- Commercialisation Agreements – Negotiation, advice and support
- Commercialisation Investment Proposals – Investibility modelling
- Strategic Plans – Purpose->Strategy->KPIs made clear on a page
- Business Plans – Milestone-based strategy execution roadmaps
- Innovator Mentorship – Entrepreneur guidance and empowerment
- Venture Leadership – Interim executive leadership and CEO nurturing
Commercialise with CommercialWise
Commercialisation Experience
Leverage David’s expertise in successfully commercialising lifesciences innovations – from iterating and scaling go-to-market business models that bridged many a vast valley between their scientific origin and ultimate industry impact.
Global Collaboration Experience
Benefit from David’s experience in negotiating, securing and steering global partnership agreements – and the learnings arising from connecting technical and commercial talent that co-created & translated scientific research innovations into meaningful economic, environmental & societal outcomes.
Purpose & Values Driven Leadership
Establish commercialisation ventures on the right cultural foundations – via purpose-led leadership that authentically enshrines company values essential for startups to attract and retain superior talent – i.e. we make a real difference; we achieve more together; we stay curious, create and improve; we adapt and move forward; we do what is right.
Proven Track Record
Tap into David’s hands-on commercialisation experience from a successful career commercialising agriscience research – resulting in the translation of needle-shifting agritech innovations into real world impact and over $40m in IP royalties through associated commercialisation deals.
